Innovation in marketing

Bibliographic Details
Corporate Author: Chartered Institute of Marketing (-)
Other Authors: Doyle, Peter, 1943-2003 (-), Bridgewater, Susan
Format: Book
Language:Inglés
Published: Oxford [etc.] : Butterworth-Heinemann 1998.
Series:The Chartered Institute of Marketing-Butterworth-Heinemann Marketing Series
Subjects:
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Description
Item Description:Indice
Physical Description:xii, 225 p. ; 23 cm
ISBN:9780750641210