APA (7th ed.) Citation

Chartered Institute of Marketing, Doyle, P., & Bridgewater, S. (1998). Innovation in marketing. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Chartered Institute of Marketing, Peter Doyle, and Susan Bridgewater. Innovation in Marketing. Oxford [etc.]: Butterworth-Heinemann, 1998.

MLA (9th ed.) Citation

Chartered Institute of Marketing, et al. Innovation in Marketing. Butterworth-Heinemann, 1998.