APA (7th ed.) Citation

Deshpandé, R. (1999). Developing a market orientation. Sage.

Chicago Style (17th ed.) Citation

Deshpandé, Rohit. Developing a Market Orientation. Thousand Oaks, California [etc.]: Sage, 1999.

MLA (9th ed.) Citation

Deshpandé, Rohit. Developing a Market Orientation. Sage, 1999.

Warning: These citations may not always be 100% accurate.