Cita APA (7a ed.)

Biyalagorsky, E., Boulding, W., & Staelin, R. (1998). Stuck in the past: Why managers persist with new product failures. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Biyalagorsky, Eyal, William Boulding, y Richard Staelin. Stuck in the Past: Why Managers Persist with New Product Failures. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Biyalagorsky, Eyal, et al. Stuck in the Past: Why Managers Persist with New Product Failures. Marketing Science Institute, 1998.