APA (7th ed.) Citation

Fraser-Robinson, J. (1989). The secrets of effective direct mail. McGraw-Hill.

Chicago Style (17th ed.) Citation

Fraser-Robinson, John. The Secrets of Effective Direct Mail. London [etc.]: McGraw-Hill, 1989.

MLA (9th ed.) Citation

Fraser-Robinson, John. The Secrets of Effective Direct Mail. McGraw-Hill, 1989.