Consumer behavior concepts and strategies

Bibliographic Details
Main Author: Berkman, Harold W. (-)
Other Authors: Gilson, Christopher C.
Format: Book
Language:Inglés
Published: Boston, Massachusetts : Kent 1978.
Subjects:
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Description
Item Description:Indice
Physical Description:562 p. ; 25 cm
Bibliography:Bibliogr.
ISBN:9780822101994