Cita APA (7a ed.)

Berkman, H. W., & Gilson, C. C. (1978). Consumer behavior: Concepts and strategies. Kent.

Cita Chicago Style (17a ed.)

Berkman, Harold W., y Christopher C. Gilson. Consumer Behavior: Concepts and Strategies. Boston, Massachusetts: Kent, 1978.

Cita MLA (9a ed.)

Berkman, Harold W., y Christopher C. Gilson. Consumer Behavior: Concepts and Strategies. Kent, 1978.