Mobility barriers, advertising and intraindustry behavior : an empirical investigation

Mobility barriers, advertising and intraindustry behavior an empirical investigation

Bibliographic Details
Main Author: Desarkar, Chandan (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : University Microfilms International 1994.
Subjects:
Publicidad > aspectos económicos > tesis doctorales.
Estructura de mercado > tesis doctorales.
Estrategia de marketing > tesis doctorales.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002622089703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Ejemp. impreso a ciclostil
Physical Description:XII, 177 p. ; 21 cm
Bibliography:Bibliogr.: p. 133-138

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