Lambin, J., Mollá Descals, A., & Miquel Peris, S. (1992). Marketing estratégico (2. ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationLambin, Jean-Jacques, Alejandro Mollá Descals, and Salvador Miquel Peris. Marketing Estratégico. 2. ed. Madrid [etc.]: McGraw-Hill, 1992.
MLA (9th ed.) CitationLambin, Jean-Jacques, et al. Marketing Estratégico. 2. ed. McGraw-Hill, 1992.
Warning: These citations may not always be 100% accurate.