Levitt, T. (1972). L'esprit marketing: The marketing mode. Éditions d'organisation.
Chicago Style (17th ed.) CitationLevitt, Theodore. L'esprit Marketing: The Marketing Mode. Paris: Éditions d'organisation, 1972.
MLA (9th ed.) CitationLevitt, Theodore. L'esprit Marketing: The Marketing Mode. Éditions d'organisation, 1972.
Warning: These citations may not always be 100% accurate.