Competitive positioning the key to market success

Bibliographic Details
Main Author: Hooley, Graham J. (-)
Other Authors: Saunders, John A., 1946-
Format: Book
Language:Inglés
Published: New York [etc.] : Prentice-Hall 1993.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002617749703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Item Description:Indice
Physical Description:XI, 260 p. : il. ; 24 cm
Bibliography:Bibliogr.: p. 241-247
ISBN:9780131555990