Cita APA (7a ed.)

Hooley, G. J., & Saunders, J. A. (1993). Competitive positioning: The key to market success. Prentice-Hall.

Cita Chicago Style (17a ed.)

Hooley, Graham J., y John A. Saunders. Competitive Positioning: The Key to Market Success. New York [etc.]: Prentice-Hall, 1993.

Cita MLA (9a ed.)

Hooley, Graham J., y John A. Saunders. Competitive Positioning: The Key to Market Success. Prentice-Hall, 1993.