APA (7th ed.) Citation

Mahajan, V., & Peterson, R. A. (1985). Models for innovation diffusion. Sage.

Chicago Style (17th ed.) Citation

Mahajan, Vijay, and Robert A. Peterson. Models for Innovation Diffusion. Newbury Park [etc.]: Sage, 1985.

MLA (9th ed.) Citation

Mahajan, Vijay, and Robert A. Peterson. Models for Innovation Diffusion. Sage, 1985.