Zenor, M. J., Bronnenberg, B. J., & McAlister, L. (1998). The impact of marketing policy on promotional price elasticities and baseline sales. Marketing Science Institute.
Chicago Style (17th ed.) CitationZenor, Michael J., Bart J. Bronnenberg, and Leigh McAlister. The Impact of Marketing Policy on Promotional Price Elasticities and Baseline Sales. Cambridge, Massachusetts: Marketing Science Institute, 1998.
MLA (9th ed.) CitationZenor, Michael J., et al. The Impact of Marketing Policy on Promotional Price Elasticities and Baseline Sales. Marketing Science Institute, 1998.
Warning: These citations may not always be 100% accurate.
