Cita APA (7a ed.)

Zenor, M. J., Bronnenberg, B. J., & McAlister, L. (1998). The impact of marketing policy on promotional price elasticities and baseline sales. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Zenor, Michael J., Bart J. Bronnenberg, y Leigh McAlister. The Impact of Marketing Policy on Promotional Price Elasticities and Baseline Sales. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Zenor, Michael J., et al. The Impact of Marketing Policy on Promotional Price Elasticities and Baseline Sales. Marketing Science Institute, 1998.