APA (7th ed.) Citation

Hovland, R., & Wilcox, G. B. (1989). Advertising in society: Classic and contemporary readings on advertising's role in society. NTC Business Books.

Chicago Style (17th ed.) Citation

Hovland, Roxanne, and Gary B. Wilcox. Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society. Lincolnwood, Illinois: NTC Business Books, 1989.

MLA (9th ed.) Citation

Hovland, Roxanne, and Gary B. Wilcox. Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society. NTC Business Books, 1989.