Cita APA (7a ed.)

Wilkie, W. L. (1994). Consumer behavior (3rd ed.). John Wiley & Sons.

Cita Chicago Style (17a ed.)

Wilkie, William L. Consumer Behavior. 3rd ed. New York [etc.]: John Wiley & Sons, 1994.

Cita MLA (9a ed.)

Wilkie, William L. Consumer Behavior. 3rd ed. John Wiley & Sons, 1994.