Cita APA (7a ed.)

Stanton, W. J. (1973). Fundamentos de marketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J. Fundamentos De Marketing. México: McGraw-Hill, 1973.

Cita MLA (9a ed.)

Stanton, William J. Fundamentos De Marketing. McGraw-Hill, 1973.