Cita APA (7a ed.)

Thomas, R. J. (1995). New product success stories: Lessons from leading innovators. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Thomas, Robert J. New Product Success Stories: Lessons from Leading Innovators. New York [etc.]: John Wiley & Sons, 1995.

Cita MLA (9a ed.)

Thomas, Robert J. New Product Success Stories: Lessons from Leading Innovators. John Wiley & Sons, 1995.