APA (7th ed.) Citation

Thomas, R. J. (1995). New product success stories: Lessons from leading innovators. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Thomas, Robert J. New Product Success Stories: Lessons from Leading Innovators. New York [etc.]: John Wiley & Sons, 1995.

MLA (9th ed.) Citation

Thomas, Robert J. New Product Success Stories: Lessons from Leading Innovators. John Wiley & Sons, 1995.