Cita APA (7a ed.)

Cherington, P. T. (1921). The elements of marketing. MacMillan.

Cita Chicago Style (17a ed.)

Cherington, Paul Terry. The Elements of Marketing. New York: MacMillan, 1921.

Cita MLA (9a ed.)

Cherington, Paul Terry. The Elements of Marketing. MacMillan, 1921.