Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Bibliographic Details
Main Author: Proulx, Mike (-)
Other Authors: Shepatin, Stacey
Format: Book
Language:Inglés
Published: Hoboken (Nueva Jersey) : Wiley cop. 2012.
Subjects:
Marketing > recursos en Internet.
Televisión > innovaciones tecnológicas.
Publicidad por televisión.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002308329703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Physical Description:XVI, 272 p. : il. ; 24 cm
Bibliography:Bibliogr.: p. 245-258. Índice
ISBN:9781118167465

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