Proulx, M., & Shepatin, S. (2012). Social TV: How marketers can reach and engage audiences by connecting television to the web, social media, and mobile. Wiley.
Cita Chicago Style (17a ed.)Proulx, Mike, y Stacey Shepatin. Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. Hoboken (Nueva Jersey): Wiley, 2012.
Cita MLA (9a ed.)Proulx, Mike, y Stacey Shepatin. Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. Wiley, 2012.
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