Cita APA (7a ed.)

London, T., & Hart, S. L. (2010). Next generation business strategies for the base of the pyramid: New approaches for building mutual value (2nd printing.). FT Press.

Cita Chicago Style (17a ed.)

London, Ted, y Stuart L. Hart. Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. 2nd printing. Upper Saddle River (New Jersey): FT Press, 2010.

Cita MLA (9a ed.)

London, Ted, y Stuart L. Hart. Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. 2nd printing. FT Press, 2010.