Cutting edge international research : [selected expanded papers from the 8th ICORIA (International Conference on Research in Advertising), which took place at the Alpen-Adria University of Klagenfurt, Austria, in 2009]

Cutting edge international research [selected expanded papers from the 8th ICORIA (International Conference on Research in Advertising), which took place at the Alpen-Adria University of Klagenfurt, Austria, in 2009]

Bibliographic Details
Corporate Authors: European Advertising Academy (-), International Conference on Research in Advertising
Other Authors: Terlutter, Ralf (-), Diehl, Sandra, Okazaki, Shintaro
Format: Book
Language:Inglés
Published: Wiesbaden : Gabler 2010.
Edition:1st ed
Series:Advances in Advertising Research (European Advertising Academy) ; 1.
Subjects:
Publicidad > congresos y asambleas.
Comunicación en marketing > congresos y asambleas.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991002256939703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la cub.: European Advertising Academy
Physical Description:XII, 412 p. : il., gráf. ; 22 cm
ISBN:9783834921116

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