Cita APA (7a ed.)

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (12th ed.). Prentice-Hall International.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 12th ed. Englewood Cliffs, New Jersey: Prentice-Hall International, 1997.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 12th ed. Prentice-Hall International, 1997.