Consumer perceptions of private label quality the role of product category characteristics and consumer use of heuristics

Bibliographic Details
Main Author: DelVecchio, Devon (-)
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 2001.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Retailing and Consumer Services. n̐ư̐ư8 (2001)
Physical Description:p. [239]-249