APA (7th ed.) Citation

Tull, D. S., & Hawkins, D. I. (1990). Marketing research: Measurement & method : a text with cases (5th ed.). MacMillan.

Chicago Style (17th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement & Method : A Text with Cases. 5th ed. New York [etc.]: MacMillan, 1990.

MLA (9th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research: Measurement & Method : A Text with Cases. 5th ed. MacMillan, 1990.

Warning: These citations may not always be 100% accurate.