Cita APA (7a ed.)

Rao, A., Qu, L., & Ruekert, R. W. (1997). Brand alliances as information about unobservable product quality. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Rao, Akshay, Lu Qu, y Robert W. Ruekert. Brand Alliances as Information About Unobservable Product Quality. Cambridge, Massachusetts: Marketing Science Institute, 1997.

Cita MLA (9a ed.)

Rao, Akshay, et al. Brand Alliances as Information About Unobservable Product Quality. Marketing Science Institute, 1997.