Strategy winning in the marketplace : core concepts, analytical tools, cases

Bibliographic Details
Main Author: Thompson, Arthur A., 1940- (-)
Other Authors: Gamble, John E., Strickland, Alonzo J.
Format: Book
Language:Inglés
Published: New York [etc.] : McGraw-Hill 2004.
Subjects:
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Description
Item Description:Indices
Physical Description:1 v. (pag. var.) ; 25 cm
ISBN:9780072847703
9780071215145