Cita APA (7a ed.)

Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing (3rd ed.). McGraw-Hill-Irwin.

Cita Chicago Style (17a ed.)

Zeithaml, Valarie A., y Mary Jo Bitner. Services Marketing. 3rd ed. Boston [etc.]: McGraw-Hill-Irwin, 2003.

Cita MLA (9a ed.)

Zeithaml, Valarie A., y Mary Jo Bitner. Services Marketing. 3rd ed. McGraw-Hill-Irwin, 2003.