Organisational, technical and marketing antecedents for successful new product development

Bibliographic Details
Main Author: Calantone, Roger (-)
Other Authors: Di Benedetto, C. Anthony, Divine, Richard
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Blackwell 1993.
Subjects:
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Description
Item Description:Fotocopia de: R&D Management, v. 23, n. 4 (1993)
Physical Description:P. 337-351 ; 30 cm
Bibliography:P. 348-349