A longitudinal view of women's role portrayal in television advertising

Bibliographic Details
Main Author: Caballero, Marjorie (-)
Other Authors: Solomon, Paul J.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1984.
Subjects:
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Description
Item Description:Fotocopia de: Journal of the Academy of Marketing Science, v. 12, n. 4 (1984)
Physical Description:p. 93-108 ; 22 cm
Bibliography:Bibliogr.: p. 107-108