APA (7th ed.) Citation

Andrews, J. C., Netemeyer, R. G., & Burton, S. (1996). Consumer generalization of nutrient content claims in advertising. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Andrews, J. Craig, Richard G. Netemeyer, and Scot Burton. Consumer Generalization of Nutrient Content Claims in Advertising. Cambridge, Massachusetts: Marketing Science Institute, 1996.

MLA (9th ed.) Citation

Andrews, J. Craig, et al. Consumer Generalization of Nutrient Content Claims in Advertising. Marketing Science Institute, 1996.