Enhancing knowledge development in marketing : 2002 AMA educators' proceedings

Enhancing knowledge development in marketing 2002 AMA educators' proceedings

Bibliographic Details
Main Author: American Marketing Association.
Corporate Author: American Marketing Association. Summer Educators' Conference (-)
Other Authors: Kehoe, William J. (-), Lindgren, John H.
Format: Book
Language:Inglés
Published: Chicago : American Marketing Association 2002.
Subjects:
Marketing > congresos y asambleas.
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