American Marketing Association., Kehoe, W. J., & Lindgren, J. H. (2002). Enhancing knowledge development in marketing: 2002 AMA educators' proceedings. American Marketing Association.
Cita Chicago Style (17a ed.)American Marketing Association., William J. Kehoe, y John H. Lindgren. Enhancing Knowledge Development in Marketing: 2002 AMA Educators' Proceedings. Chicago: American Marketing Association, 2002.
Cita MLA (9a ed.)American Marketing Association., et al. Enhancing Knowledge Development in Marketing: 2002 AMA Educators' Proceedings. American Marketing Association, 2002.
Precaución: Estas citas no son 100% exactas.