Rapp, S., Collins, T. L., Haas García, R., & Armada Díez de Rivera, I. (1993). Maximarketing (Ed. rev.). McGraw-Hill.
Chicago Style (17th ed.) CitationRapp, Stan, Thomas L. Collins, Roberto Haas García, and Isabel Armada Díez de Rivera. Maximarketing. Ed. rev. Madrid [etc.]: McGraw-Hill, 1993.
MLA (9th ed.) CitationRapp, Stan, et al. Maximarketing. Ed. rev. McGraw-Hill, 1993.
Warning: These citations may not always be 100% accurate.