Cita APA (7a ed.)

Luck, D. J. (1978). Marketing research (5th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Luck, David J. Marketing Research. 5th ed. Englewood Cliffs, New Jersey: Prentice-Hall, 1978.

Cita MLA (9a ed.)

Luck, David J. Marketing Research. 5th ed. Prentice-Hall, 1978.