Cita APA (7a ed.)

Buzzell, R. D., Cox, D. F., & Brown, R. V. (1969). Marketing research and information systems: Text and cases. McGraw-Hill.

Cita Chicago Style (17a ed.)

Buzzell, Robert D., Donald F. Cox, y Rex V. Brown. Marketing Research and Information Systems: Text and Cases. New York [etc.]: McGraw-Hill, 1969.

Cita MLA (9a ed.)

Buzzell, Robert D., et al. Marketing Research and Information Systems: Text and Cases. McGraw-Hill, 1969.