Kramer, R. L. (1964). International marketing (2nd ed.). South-Western.
Cita Chicago Style (17a ed.)Kramer, Roland L. International Marketing. 2nd ed. Cincinnati [etc.]: South-Western, 1964.
Cita MLA (9a ed.)Kramer, Roland L. International Marketing. 2nd ed. South-Western, 1964.
Precaución: Estas citas no son 100% exactas.