Cita APA (7a ed.)

Schonberger, R. J. (1990). Building a chain of customers: Linking business functions to create the world class company. Free Press [etc.].

Cita Chicago Style (17a ed.)

Schonberger, Richard J. Building a Chain of Customers: Linking Business Functions to Create the World Class Company. New York [etc.]: Free Press [etc.], 1990.

Cita MLA (9a ed.)

Schonberger, Richard J. Building a Chain of Customers: Linking Business Functions to Create the World Class Company. Free Press [etc.], 1990.