Cita APA (7a ed.)

Marketing Science Institute & Johnson, A. (2002). A hard and a soft look at building strong brands. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Marketing Science Institute y Allison Johnson. A Hard and a Soft Look at Building Strong Brands. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Marketing Science Institute y Allison Johnson. A Hard and a Soft Look at Building Strong Brands. Marketing Science Institute, 2002.