Sethi, R., Smith, D. C., & Park, C. W. (2001). Cross-functional product development teams and the innovativeness of new consumer products. Marketing Science Institute.
Cita Chicago Style (17a ed.)Sethi, Rajesh, Daniel C. Smith, y C. Whan Park. Cross-functional Product Development Teams and the Innovativeness of New Consumer Products. Cambridge, Massachusetts: Marketing Science Institute, 2001.
Cita MLA (9a ed.)Sethi, Rajesh, et al. Cross-functional Product Development Teams and the Innovativeness of New Consumer Products. Marketing Science Institute, 2001.
Precaución: Estas citas no son 100% exactas.