APA (7th ed.) Citation

Sethi, R., Smith, D. C., & Park, C. W. (2001). Cross-functional product development teams and the innovativeness of new consumer products. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Sethi, Rajesh, Daniel C. Smith, and C. Whan Park. Cross-functional Product Development Teams and the Innovativeness of New Consumer Products. Cambridge, Massachusetts: Marketing Science Institute, 2001.

MLA (9th ed.) Citation

Sethi, Rajesh, et al. Cross-functional Product Development Teams and the Innovativeness of New Consumer Products. Marketing Science Institute, 2001.