Marketing un enfoque global

Bibliographic Details
Main Author: McCarthy, E. Jerome (-)
Other Authors: Perreault, William D.
Format: Book
Language:Castellano
Published: México [etc.] : McGraw-Hill 2001.
Edition:13. ed
Subjects:
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Description
Item Description:Indice
Traducción de: Basic marketing : a global-management approach. - 13th ed.
Physical Description:XXIV, 797, [31] p. : il. ; 29 cm. + 1 CD-ROM
Bibliography:Bibliogr.
ISBN:9789701029084