Industrial buying behavior

Bibliographic Details
Main Author: Bonoma, Thomas V. (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Zaltman, Gerald, Johnston, Wesley J.
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1977.
Series:Report (Marketing Science Institute) ; 77,117.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001960609703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:VI, 119 p. ; 28 cm
Bibliography:Bibliogr.: p. 82-117