Cita APA (7a ed.)

Bonoma, T. V., Zaltman, G., & Johnston, W. J. (1977). Industrial buying behavior. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Bonoma, Thomas V., Gerald Zaltman, y Wesley J. Johnston. Industrial Buying Behavior. Cambridge, Massachusetts: Marketing Science Institute, 1977.

Cita MLA (9a ed.)

Bonoma, Thomas V., et al. Industrial Buying Behavior. Marketing Science Institute, 1977.