Cita APA (7a ed.)

Sethuraman, R. (2000). What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute.

Cita Chicago Style (17a ed.)

Sethuraman, Raj. What Makes Consumers Pay More for National Brands than for Store Brands: Image or Quality? Cambridge, Massachusetts: Marketing Science Institute, 2000.

Cita MLA (9a ed.)

Sethuraman, Raj. What Makes Consumers Pay More for National Brands than for Store Brands: Image or Quality? Marketing Science Institute, 2000.