Cita APA (7a ed.)

Stanton, W. J., Etzel, M. J., Walker, B. J., Ascencio Lara, C., & López Taymani, Y. (2000). Fundamentos de marketing (11. ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J., Michael J. Etzel, Bruce J. Walker, Celia Ascencio Lara, y Yezmín López Taymani. Fundamentos De Marketing. 11. ed. México [etc.]: McGraw-Hill, 2000.

Cita MLA (9a ed.)

Stanton, William J., et al. Fundamentos De Marketing. 11. ed. McGraw-Hill, 2000.