Maltz, E., Souder, W. E., & Kumar, A. (1999). Interfunctional rivalry and the use of market information by R&D managers: The effects of managerial actions. Marketing Science Institute.
Cita Chicago Style (17a ed.)Maltz, Elliot, William E. Souder, y Ajith Kumar. Interfunctional Rivalry and the Use of Market Information by R&D Managers: The Effects of Managerial Actions. Cambridge, Massachusetts: Marketing Science Institute, 1999.
Cita MLA (9a ed.)Maltz, Elliot, et al. Interfunctional Rivalry and the Use of Market Information by R&D Managers: The Effects of Managerial Actions. Marketing Science Institute, 1999.
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