Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1953). Elements of marketing (5th ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationConverse, Paul Dulaney, Harvey W. Huegy, and Robert V. Mitchell. Elements of Marketing. 5th ed. New York: Prentice-Hall, 1953.
MLA (9th ed.) CitationConverse, Paul Dulaney, et al. Elements of Marketing. 5th ed. Prentice-Hall, 1953.
Warning: These citations may not always be 100% accurate.