Cita APA (7a ed.)

Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1953). Elements of marketing (5th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Converse, Paul Dulaney, Harvey W. Huegy, y Robert V. Mitchell. Elements of Marketing. 5th ed. New York: Prentice-Hall, 1953.

Cita MLA (9a ed.)

Converse, Paul Dulaney, et al. Elements of Marketing. 5th ed. Prentice-Hall, 1953.