Lockley, L. C., & Dirksen, C. J. (1954). Cases in marketing. Allyn and Bacon.
Cita Chicago Style (17a ed.)Lockley, Lawrence C., y Charles J. Dirksen. Cases in Marketing. New York: Allyn and Bacon, 1954.
Cita MLA (9a ed.)Lockley, Lawrence C., y Charles J. Dirksen. Cases in Marketing. Allyn and Bacon, 1954.
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